The world of search is changing faster than ever. Traditional SEO practices that once guaranteed visibility are no longer enough. With Google and other search engines introducing AI-powered search results, businesses must adapt to a new reality; Generative Engine Optimisation (GEO).
What is Generative Engine Optimisation (GEO)?
Generative Engine Optimisation (GEO) is the process of optimising content so that AI-driven search engines—like Google’s AI Mode or ChatGPT-style search—pick your website as a reliable source when generating answers.
Unlike traditional SEO, which focuses on ranking higher in search results, GEO is about being the chosen content that powers AI-generated summaries.
For example, when a user searches for “best ecommerce SEO strategies,” a generative search engine may not show ten blue links. Instead, it will create a direct answer. If your content is GEO-optimised, it can become part of that answer.
GEO vs SEO: What’s the Difference?
Here’s how GEO changes the game compared to traditional SEO:
- SEO: Focuses on keywords, backlinks, and ranking on the first page.
- GEO: Focuses on authority, trust, structured content, and answers.
- SEO: Winning means being in the top 10 results.
- GEO: Winning means being the answer that AI provides directly to users.
In short, SEO helps users find you, while GEO helps AI recommend you.
Why GEO Matters for Businesses in India
India’s digital landscape is evolving rapidly. With Google rolling out AI-powered search in Hindi and other languages, the way customers find businesses online is shifting.
For ecommerce businesses especially, this is critical. Investing in ecommerce SEO alone may no longer be enough. To stay ahead, businesses must also ensure their websites are generative search friendly.
This is where we, SEO services in India come into play. Consultants can help you adapt strategies, structure content, and build authority so your brand appears in AI-driven search results.
How to Make Your Website GEO-Ready
To prepare your website for generative search, focus on:
- FAQ-style content: AI engines love clear, question-and-answer formats.
- E-E-A-T: Highlight Experience, Expertise, Authoritativeness, and Trustworthiness.
- Structured data: Use schema markup to help AI understand your site.
- Original insights: Share case studies, statistics, and unique perspectives.
- Multilingual content: Cater to India’s growing vernacular internet users.
Ready to boost your online store with AI-powered SEO? At Sainet Technologies, we deliver eCommerce SEO services in India that guarantee top rankings and real results — without wasting money on ads.
📩 Send your query today at info@sainettech.com or 📞 call us at +91 8882662285 to get started
